AI Adoption by Rural SMEs: Exploring Current Trends
Dr David Dowell, Senior Lecturer in Marketing, University of St Andrews; Dr Wyn Morris, Senior Lecturer in Management, Aberystwyth University; Dr Robert Bowen, Lecturer in International Entrepreneurship, Cardiff University. Introduction This article debates the use of Artificial Intelligence (AI) in regional contexts, specifically rural small businesses (SMEs). AI could arguably play a leading role in […]
